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John Lawless is the strategic lead behind the BestHeating Advice Centre, combining over a decade of heating industry insight with a deep understanding of SEO and content performance.
As BestHeating’s SEO Manager, John shapes the site’s search strategy and ensures every article aligns with customer needs, brand values, and commercial goals.
With a background in journalism – including contributions to national titles like HuffPost and local press such as the Burnley Express – John brings clarity, credibility, and editorial rigour to every guide and product recommendation. Since 2014, he has authored and overseen hundreds of articles covering everything from energy-efficient heating and BTU calculations to smart home integration and seasonal style inspiration.
John’s work is regularly cited in national media and industry publications, and he has shared heating tips live on BBC Radio (check the link below).
His aim? To help every BestHeating Advice Centre reader make smarter, more sustainable heating choices – and to ensure that quality advice always sits one click away from quality products.
With Britain on the verge of a decarbonisation revolution, we look in depth at the Heat Pump Grant and answer key questions about the plans.
Where should you position a radiator to make it work at its maximum capacity? Use our handy guide to learn the best place and why.
If you’re looking at ways to make your home more energy efficient, we have the answers in this expert guide.
If you have been browsing the BestHeating store for an electric radiator, heating element or heated towel rail, you’ve probably come across the term LOT20.
After you have made all the right adjustments to your home’s heating, this guide will help you to fill your system again & have your heating in tip-top condition
We take a look at the different fuels you can use to heat your home, how much the systems cost to install and maintain and whether they’ll work for you.
During winter, or pets may need a little more care & attention. In this guide we look at how to keep pets cosy during a cold snap!
This winter we’re all looking at ways to keep warm without central heating, here’s our top tips on how to do it without breaking the bank
John says
This may surprise a few people, but I actually love the Capri range by Milano. It’s a really simple and clean designer radiator style – I’m curvy enough, so the flat panel rads are probably my favourites.
John says
When I took the radiator personality test, I got bright orange. I think it’s a good match for me too, as I think I’m bright, a bit in your face, and find that people stare at me quite a lot…
John says
I enjoy helping people. So knowing that my research and advice has led to people thinking differently about their radiators is a source of great pride for me.
Expert features from around the web.
