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John Lawless is the strategic lead behind the BestHeating Advice Centre, combining over a decade of heating industry insight with a deep understanding of SEO and content performance.
As BestHeating’s SEO Manager, John shapes the site’s search strategy and ensures every article aligns with customer needs, brand values, and commercial goals.
With a background in journalism – including contributions to national titles like HuffPost and local press such as the Burnley Express – John brings clarity, credibility, and editorial rigour to every guide and product recommendation. Since 2014, he has authored and overseen hundreds of articles covering everything from energy-efficient heating and BTU calculations to smart home integration and seasonal style inspiration.
John’s work is regularly cited in national media and industry publications, and he has shared heating tips live on BBC Radio (check the link below).
His aim? To help every BestHeating Advice Centre reader make smarter, more sustainable heating choices – and to ensure that quality advice always sits one click away from quality products.
In this handy guide, we show you how to bleed a heated towel rail to ensure that it is working efficiently and heating your space, comfortably.
The term is on nearly every page of our website, but what exactly is a BTU and why is it/are they important? We investigate in this blog.
If you’re unfortunate enough to have your boiler fail during the winter, follow our advice on making it out to the other side.
Winter can be an expensive time, but with these top 20 winter energy saving tips, you’ll be laughing all the way to the bank!
Discover why a Double Panel Plus (Type 21) Convector Radiator may be the best heating option for your home, with the help of our handy guide.
Check out these tips on keeping your heating appliances in top condition throughout the winter months and beyond.
Winter heating shouldn’t be a struggle with our expert do’s and don’ts. Keep warm and cosy and save energy with our winter heating tips.
Learn how to buy a radiator with our expert guide. Follow the simple steps to buying a new radiator and enhance the look of your home!
John says
This may surprise a few people, but I actually love the Capri range by Milano. It’s a really simple and clean designer radiator style – I’m curvy enough, so the flat panel rads are probably my favourites.
John says
When I took the radiator personality test, I got bright orange. I think it’s a good match for me too, as I think I’m bright, a bit in your face, and find that people stare at me quite a lot…
John says
I enjoy helping people. So knowing that my research and advice has led to people thinking differently about their radiators is a source of great pride for me.
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